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For Some Things You Need To Go Beyond Simple

About two weeks ago I did a variation on my “keeping up” presentation at our adjunct faculty dinner event – something we do once each semester. As is often the case, most of these keeping up resources and strategies are new to our faculty and fellow academic administrators. It’s great to have an opportunity to introduce it to them.

For one thing it can lead to other conversations and discoveries for both us and our academic colleagues. Just a few days ago I got into a discussion with a faculty member who attended the presentation. He had just started using Bloglines, and was already finding it an indispensable resource. Somehow the talk switched over to managing and locating documents. I recommended Google Desktop Search, which has saved my behind more than a few times when I absolutely could not put my hands on a needed e-mail or document. Naturally he asked where it could be found on Google. I shrugged my shoulders and indicated that I really wasn’t sure, but I said that clicking on the “more” link on the home page would probably be a good start (and sure enough Desktop is on that page with many other resources). It got me thinking that someone who didn’t know about Desktop would certainly never discover it from Google’s home page – let alone find it easily without some prior experience exploring Google.

Then I came across an interesting post about this exact sort of thing. In it the blogger, Don Norman – a designer who runs the Nielsen Norman Group with Jakob Nielsen – takes Google to task for poor home page design – because it’s single search box home page makes doing anything other than search a bothersome chore. He says:

You can only do one thing from their home page: search. Anybody can make a simple-looking interface if the system only does one thing. If you want to do one of the many other things Google is able to do, oops, first you have to figure out how to find it, then you have to figure out which of the many offerings to use, then you have to figure out how to use it. And because all those other things are not on the home page but, instead, are hidden away in various mysterious places, extra clicks and operations are required for even simple tasks — if you can remember how to get to them.

Granted, Norman is probably in the minority when it comes to criticizing Google’s home page, but read the post and see if he doesn’t make some good points. He points out that Yahoo, for example, offers a more complex home page but it is easier to use because you can see what they offer and get to it more quickly. I think a similar case can be made for academic libraries, both their own web sites and the commercial databases to which they provide access. These sites are about much more than search, and they therefore are designed with more complexity in mind than Google’s simplistic yet inadequate home page.

For example, the OPAC let’s users find out if they owe fines, allows them to put books on hold, may provide access to course reserves, and more. I tend to agree with Norman that users are better supported by a more complex interface that puts the resources they need to know about upfront where they can find them. Opting for a totally simplified interface that is focused solely on search simply forces the designer to bury other options and resources in awkward menus or lower-level pages. Let’s not succumb to constant pressures to imitate Google. Academic libraries are about much more than search. Let’s acknowledge some of our complexity, and find ways to present it that allow our users to navigate it successfully.

Comments

Comment from Lorcan Dempsey
Posted: March 20, 2006 at 7:37 pm

I was talking about this the other day … I think where people recommend a simple search box, we should ask ‘and what else’.

The simple search box and the rich texture of suggestion
http://orweblog.oclc.org/archives/000966.html

Pingback from ACRLog » Blog Archive » Sudden Thoughts And Second Thoughts
Posted: July 12, 2006 at 8:53 am

[...] I’ve ranted in the past about my annoyance with those who spout platitudes about library web sites needing to be more like Google or Amazon – although those two sites couldn’t be more different. Why do we need to be more like those web sites? Well if people like those web sites, goes the rationale, then people will like our web site better if it’s more like those sites. Part of the rationale of developing a library web site that is more like Google or Amazon gets back to the simplicity factor. If it’s simple people are more likely to use it – and find what they need quickly. But it may not be as cut and dry as choosing between simple and complex. That’s why I liked what Gerry McGovern had to say about this issue. He says that not everything on a web site can be simple, so it’s up to the web managers to decide what basic items to make simple, one-click resources, and which may take some additional clicks. Like Don Norman, McGovern points out that Google is simple for searching ordinary web pages, but not so simple if you want other features or types of information they offer. McGovern concludes that making a web site simple is not easy work because not everything can be simple. Decisions need to be made about what will require more complexity. Rather than being fixated on coming up with academic library web sites that mimic Google, Amazon, or any other commercial site, consider a library web site that is a reflection of local needs. Where does your community need simplicity, and where can they cope with more complexity? Figure that out and let it serve as a guide to your web site’s development. [...]

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