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Archive for category Marketing

Lengthening Our (Out)reach

I’ve written before about the faculty workshops we offer at my library. When we started to expand our offerings a few years ago we thought it would be a good opportunity both to promote our resources for faculty as well as engage in some general library outreach. While we’re a small college library we do [...]

The Distributed Library: Our Two-Year Experiment

This month’s post in our series of guest academic librarian bloggers is from Erin Dorney, Outreach Librarian at Millersville University, Pennsylvania. She also blogs at Library Scenester.
Last week, a small fire* forced all faculty, staff, and library users out of our nine-floor building for about an hour. As I stood the requisite 50 feet away [...]

Is There A Social Media Librarian In Your Library’s Future

Academic libraries are leveraging social networks to increase opportunities to connect with students and faculty. Facebook or Twitter are the primary social media tools used for this purpose, but others are exploring how geo-location sites may play into a social strategy. It’s not clear how academic libraries are tackling these new methods of marketing and [...]

The Art Of The Electronic Message Display

Editor’s Note: At MPOW we are ramping up to use a prominently positioned video display near our entrance for promotion. I realized I had no idea how to approach it. It seems so many academic libraries are using electronic display monitors to promote the library. I was wondering if there were best practices? So I [...]

Facebook or Facadebook?

From time to time a discussion on a list such as ILI-L generates a post so intriguing that I think it deserves a wider audience. (Not that ILI-L doesn’t have a wide audience; it has over 4,700 members!) I was so struck by Camilla Baker’s comments on Facebook – especially how her mayor uses it, [...]

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